TrustRadius Insights
Users have found that Zapier is a versatile automation tool that simplifies complex problems and enhances efficiency in various …
Starting at $29.99 per month 750 tasks per month
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What is Zapier?
The Zapier Automation Platform designed to integrate data between web apps. It is scaled for small to mid-sized businesses, with a functional but limited free version of the program.
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Popular Features
- Support for real-time and batch integration (86)9.191%
- Connector modification (86)7.171%
- Pre-built connectors (98)6.767%
- Monitoring console (74)6.565%
Reviewer Pros & Cons
Pricing
Starter
$29.99
Cloud
per month 750 tasks per month
Professional
$73.50
Cloud
per month 2k tasks per month
Team
$103.50
Cloud
per month 2k tasks per month
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://zapier.com/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $29.99 per month 750 tasks per month
Product Demos
Integrate Calendly with Pipedrive using Zapier
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How To Set Up Zapier Webhook URL Using WP User Frontend Pro
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Setting Up Zapier With ServiceTitan
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Zapier Frontend Demo
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How to send custom emails with form submission using zapier with demo
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Zapier Tutorial for Beginners (2022) - Set up Zaps and Automate Your Work!
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- Integrations
- Tech Details
- FAQs
What is Zapier?
The Zapier Automation Platform is a platform designed to integrate data between web applications. Zapier automates the communication between apps by relying on “Triggers” within apps to catalyze pre-arranged actions, such as data formatting, and transfers of data between apps. The program featured pre-designed connections for more than 1,500 apps. It is scaled for small to mid-sized businesses and features a free version with limited connector complexity and quantities.
Zapier's goal is to enable automation for any process, allowing users to visualize and build advanced workflows with custom logic, conditions, and filters, with no code needed. Some features include:
Zapier's no-code automations include with 6,000+ app integrations from partners like Google, Salesforce, and Microsoft so users can collaborate across departments.
Zapier's goal is to enable automation for any process, allowing users to visualize and build advanced workflows with custom logic, conditions, and filters, with no code needed. Some features include:
- Multi-step Zaps - Zaps that automate several tasks at once.
- Paths - Zaps that perform different actions based on if/then logic.
- Filters - These ensure Zaps run only when certain conditions are met.
- Schedule - Zaps can be set to run whenever it's right for the process.
- Formatter - Used to transform dates, currency, text, and more into any preferred format.
- Webhooks - Can receive data from any service or send requests to URLs—without writing code or running servers.
Zapier's no-code automations include with 6,000+ app integrations from partners like Google, Salesforce, and Microsoft so users can collaborate across departments.
Zapier Video
Welcome to Zapier!
Zapier Integrations
- Microsoft Excel
- Google Sheets
- Salesforce Sales Cloud
- HubSpot Marketing Hub
- Airtable
- Google Drive
- Slack
- Mailchimp
- Trello
- Discord
- Calendly
- Typeform
- ActiveCampaign
- Asana
- Shopify
- Dropbox
- Wix
- Twilio
- QuickBooks Online
- Jira Software
- Xero
- Constant Contact
- Microsoft Teams
- Square POS
- Intercom
- GitHub
- OneDrive
- Microsoft 365
- Smartsheet
- SurveyMonkey
- Basecamp
- Keap
- Leadpages
- Pipefy
- Ecwid by Lightspeed
- Formstack Forms
- Gumroad
- PostgreSQL
- Microsoft SQL Server
- Bitrix24
- FreshBooks
- Redtail CRM
- Insightly
- GoTo Webinar
- Google BigQuery
- 5000+ applications
Zapier Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
The Zapier Automation Platform designed to integrate data between web apps. It is scaled for small to mid-sized businesses, with a functional but limited free version of the program.
Zapier starts at $29.99.
Reviewers rate Support for real-time and batch integration highest, with a score of 9.1.
The most common users of Zapier are from Small Businesses (1-50 employees).
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(709)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Recommendations
Users have found that Zapier is a versatile automation tool that simplifies complex problems and enhances efficiency in various industries. With its easy-to-use interface, users can create automation workflows and connect different apps and platforms seamlessly. This has been particularly valuable for businesses in the healthcare industry, as it allows them to connect HIPAA-compliant form solutions like Formsite with other tools like SharpSpring for tracking campaign results. Users in the healthcare industry appreciate how Zapier eliminates manual work and reduces errors by simplifying the process of moving and synchronizing data between different systems.
Zapier is also widely used by online marketing agencies to streamline workflows and reduce the need for direct API integrations. It has become an essential tool for freelancers, enabling them to integrate and automate their daily workflows without technical knowledge. Furthermore, Zapier serves as a link between different marketing software applications, automating numerous processes and simplifying tasks for sales teams, development and systems departments, customer service, and graphic design and art services teams.
The availability of real-time support, even for free users, has received positive feedback from reviewers who rely on Zapier to integrate various systems, such as Chargify for managing subscriptions and CA Flowdock for team chat and notifications. Its ability to integrate with various third-party software and sync data with CRM platforms like HubSpot has been highly regarded as it saves time and ensures data accuracy.
Overall, Zapier is a valuable solution for businesses across industries as it enables easy integration between apps without native integration, minimizes manual work, improves autonomy and productivity, and enhances workflow efficiency.
Users commonly recommend the following:
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Try out Zapier: Users suggest giving Zapier a try as it works great and can save time and money. They believe it is a worthwhile product, especially for those with a small marketing stack using various disjointed apps. Users recommend testing zaps and becoming familiar with the process.
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Research app compatibility: Users advise researching what triggers and actions are supported by current software solutions before using Zapier. They recommend making sure the apps you want to connect are supported by Zapier and suggest contacting support for specific app integrations.
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Explore available zaps: Users recommend checking out the list of zaps available on Zapier and comparing them to the tools you use to see if Zapier can automate some mundane tasks. They suggest connecting all eligible apps to Zapier and experimenting to understand its power. Furthermore, users suggest regularly checking back as Zapier is likely to add more apps over time and integrate with new projects.
Attribute Ratings
Reviews
(1-25 of 55)Companies can't remove reviews or game the system. Here's why
December 13, 2023
Overpriced and Unethical
We used Zapier to integrate our point of sale system with Facebook for data tracking.
- Integrated platforms with no code
- Extremely overpriced compared to competitors
- Unethical billing policies
I use it for lead forms that come in through google ads. The data from the form arrives comfortably to my e-mail.
It also helps me when capturing variables in the url and filling them in the fields of each contact form in ActiveCampaign. Zapier makes every automation you need easy to configure and very intuitive.
- Automation of repetitive tasks
- Lots of app integrations and constant updates
- Ease of use for people with little knowledge
- Limited Editing Capability: Sometimes after creating a Zap and wanting to edit it, it may be necessary to re-create the entire Zap from scratch
- Difficulty when you reach the limit of tasks that you have assigned for your plan. It would be a very good option to be able to reset the monthly usage or something similar.
- If you have a high volume of tasks or zaps, the price may be somewhat high
August 11, 2022
Best CRM Tool To Keep Track Of Leads
Score 10 out of 10
Vetted Review
Verified User
Zapier helps in updating the leads on Google Sheets in real-time which makes it super easy to reach out to the customers and the total number of leads received on a particular day without updating them manually.
- Updates leads into Google Sheets from the lead sheets aligned with Facebook.
- It helps save lot of time by automating the things without doing manually.
- It works as a personal assistant to remind us about the Zoom calls and meetings.
- Lead form integration.
- Need to increase the tasks especially for starter plan.
- Need to provide free trial of premium features as well.
August 25, 2021
Zapier form a business owners eyes
We use Zapier across our entire company to automate our recurring tasks as well as any manual task that Zapier supports. The problem that it solved is time lost in entering data into different systems and also time lost due to copying information from one system to another system. This allowed us to keep using our existing systems and connect them which saved us money as compared to moving to an entirely new system that requires deployment and configuration and customization as well as save us time in data entry.
- Easily connects thousands of platforms together
- No technical knowledge required
- Easily automates thousands of tasks
- Inexpensive, cost effective
- Cost increases dramatically to add functionality
- Zapier needs to increase the number of tasks per subscription
- A video library to help people on how to use Zapier
August 18, 2021
Zapier: the Swiss Knife every business should have
Zapier is the Swiss Knife every tech company should have. We use it particularly in the marketing department where we implement a lot of growth experiments and marketing automations. Before using Zapier we needed to wait until the developers team had time to implement our proposals, but nowadays we just run MVPs with Zapier for basic backend functions. If the growth or automation MVP is successful we can do 2 things: 1st it can keep running with Zapier, 2nd we ask the developers team to implement the feature that we already know is a successful feature. We use it from simple tasks like activating welcome emails, to almost building a mini CRM for certain apartments just with Zapier.
- Zapier can integrate perfectly with almost every single app or service out there
- Even if an integration is not developed you can always use the global integrations to connect with webhooks, emails, parsing, and build from zero your own custom integrations (you need more tech knowledge)
- Zapier can run as fast as real-time, and with one of the paid options it gives you more than 75,000 tasks which is really good. They also have the free version which runs I think every 15 minutes and it has 100 tasks which is not bad for testing purposes. Actually, a few companies nowadays offer this kind of free tier.
- The builder nowadays is really easy and friendly to use, they have implemented advanced features as paths and decision points and they continuously improve the platform.
- Sometimes 75,000 tasks are not enough (believe it or not), and after that point, you start to pay per task it would be nice if they would offer more tasks under the same plan price.
- It's supposed to work in collaboration with your team, but I feel there is plenty of opportunities here.
- They have user communities for advanced and new users, but I think it could be done better
August 02, 2021
Great for integrating non-native apps
Mostly used to integrate LMS (talent LMS) with an online store (Shopify) and CRM (Hubspot and salesforce). Enrolls customers who purchase training in an online store in courses and sends purchase data to salesforce. Also used to send custom automated emails to customers based on purchases
- Allows for integration with apps that don’t have a native integration
- Do not have to create complicated API codes
- Provides instructions and examples on how to create work flows
- Some can be lacking in instructional details needed
- Sometimes a zap will yield an error which can be hard to troubleshoot
- Customer support is limited bc zapier cannot access your apps
Zapier is used for our most simple integrations and specifically for those were configuring for clients. Being in charge of all software/tools means that we’re often required to integrate the platforms we provide with the client's existing tech stack. A majority of these use cases are very simple configurations (I.e. converting a chatbot contact submission to a lead in CRM), which Zapier is perfect for. We are easily able to set the client upon a low-cost Zapier plan, make the simple configuration and know it will work.
Zapier is the perfect, affordable tool for simple integrations and triggers.
- Low cost
- Easy configuration
- Tons of native integrations
- User-friendly
- Lack of customization options within integrations
- Limited ability to execute outside of the core functionality
- Inability to run large-volume integrations at a competitive price point
July 01, 2021
The glue between software tools we use
Zapier connects the many tools we use in our business quickly and easily ensuring that our data is easily accessible. Many tools offer native integrations with each other, but there are so many pieces of software that when there isn't a native integration, Zapier comes to the rescue to ensure we can share data back and forth.
- Massive amount of supported apps
- Reliable at getting data where it needs to be
- Easy for non-developer team mates to setup integrations with on their own
- Pricing is high depending on use case
- Related to the above, if an app does not have the best trigger or action setup, it might take 2-3 zaps to accomplish what should really be a single zap, and this would could be prohibitively expensive, costing even more per month than the software tools themselves you are connecting
June 25, 2021
A great way to enter the marketing automation world
Zapier was the organization's first experience with marketing automation processes. It was relatively easy to implement and overall has made a tremendous impact on our organization.
- Lead automation
- CRM integration
- API integrations
- More competitive pricing
- No visual display of the zaps
June 16, 2021
Zapier: Automation made simple
Our IT team used Zapier to build a connection between some applications we use daily to transfer data between those apps when certain conditions are triggered. And I must say automating certain parts of our workflow like that has saved my team a lot of time and effort. Prior to using Zapier all of that used to be a manual effort so it has freed up a decent chunk of time for our team to focus on other more important items. I also used Zapier in a similar capacity at a previous organization I worked with so I recommended our IT team to explore this and they tell me it was really simple to set it up and deploy it.
- It is very easy to set up. Even for internal applications, you can get it up and running really quickly.
- Automation rules are easy to create and deploy.
- It is very reliable. I have never had it miss a trigger so far. Not a single crash.
- Works with a majority of big apps like Gmail, etc.
- For some applications, you will need an IT or Development team to work with the API. Not exactly plug and play.
- I always found the pricing a little confusing.
May 21, 2021
Zapier, the one you can trust for automation
We are using Pardot (Salesforce) and there's no way to automagically capture the Lead from FB Lead Form to Pardot hence where Zapier comes in. Not just that, after creating the prospect in Pardot via Zapier, we send the lead an SMS with a Bitlink link to confirm their registration. The link that we send to the lead is unique as aside from the usual UTM Parameter, we also send the Name, Email and Phone number so that when they land on the landing page for registration confirmation, they don't have to re-enter their basic details. We use this to increase our MQL.
- Unlimited Automation, get creative, go bonkers!
- Zaps reporting/history.
- Apps selections.
- Pricing bracket. 5K zaps and next bracket is 10K zaps. I just need another 1K zaps.
May 16, 2021
Save time and money with Zapier
Zapier is one of my favorite tools! We use it to automate just about everything from sending emails to posting on social media and moving/copying data. It helps us to automate tasks and save us time. Zapier has basically become an extra teammate for us, and at way cheaper cost.
- Zapier layout is super easy to use.
- You do not need to have coding experience.
- Price is a no brainer for the savings in time.
- If there are errors or a zap does not work, it can be difficult to figure out what the problem is.
- I would like more notifications about when zaps run and what they do.
- Complex zaps are not as easy.
May 12, 2021
Zapier a must have tool !
Zapier allows me to intergrate apps and automate my work in a click of a button without having technical knowledge.
This made me more autonomus and helped me improve my productivity.
Zapier is quite easy, powerful, and cost-effective automation solution.
Zapier became a must have tool to our everyday work.
This made me more autonomus and helped me improve my productivity.
Zapier is quite easy, powerful, and cost-effective automation solution.
Zapier became a must have tool to our everyday work.
- Connecting apps easily
- Automate work
- Good support
- May be more concrete examples of growth productivity
- Some video training by area of expertise (e.g marketing)
May 12, 2021
Zapier is a key operational tool
Zapier is being used across the entire organization by multiple departments including finance, operations, sales, marketing, product & engineering. Zapier allows us to connect the different systems used across the organization, to transfer relevant data between these systems and enable different actions to be taken. Specifics problems addressed include data visibility, data mobility, workflow efficiency and creation.
- Ease of use - multiple people in the organization can set up and run Zaps per their specific use cases without much training.
- Connectivity - Zapier is able to connect to multiple applications we use on a regular basis.
- Functionality - Zapier provides embedded functionality within the app itself (email, data conversion), but also appropriate triggers and actions for apps it connects to.
- Versatile - Zapier can execute complicated and simple tasks and thus has many use cases.
- Complexity - due to the flexibility it provides, this can introduce some complexity across the different steps being set up operationally.
- Dependence - depending on the use case Zapier becomes a key tool and dependency and thus needs to be monitored, without internal control to fix things. If Zapier goes down (rarely, but can always happen), then this could present a problem.
- Variability in pricing - pricing relies on the numbers actions being triggered and depending on how you've set up the zap, it could increase quickly, and thus needs to be monitored and understood.
Zapier is used by a variety of my clients. It is the first option that we look at when trying to connect one or more pieces of software. It has really cut down on the number of custom APIs that we've had to build.
- Zapier does a great job connecting multiple platforms to the CRMs that we use such as Keap and ActiveCampaign.
- Zapier is easy to explain and set up for our clients.
- Zapier allows our team to pay more attention to strategy than development.
- I think the pricing structure could be made more clear to users.
- Definitely more access to additional integrations and more options within those integrations would be helpful.
May 12, 2021
A Must-Have For Any Small Biz!
We use Zapier to connect our cloud software and automate repetitive tasks. Our whole team uses it, and it makes it possible for our small team to handle a lot of different types of work.
Some of the most common things we do with Zapier include automated notifications to our company Slack for important notifications and new sales leads. We use it a lot to create tasks in Asana for reviewing new leads, partner applications, etc.
Some of the most common things we do with Zapier include automated notifications to our company Slack for important notifications and new sales leads. We use it a lot to create tasks in Asana for reviewing new leads, partner applications, etc.
- Quick to get started, and there are plenty of examples to follow.
- Works with almost any program you use, either out of the box or via API.
- Filters and branching help build logic into automations.
- Finding and saving your Zaps can take some getting used to.
April 14, 2021
Slick and inexpensive workflow automation tool that scales easily and offers many integrations
We first started using Zapier when we adopted a new internal ticketing system from FreshService. At the time, the FreshService product was in its infancy but offered a good cost/feature value. It did not, however feature a native iOS app and/or push notifications. We started using Zapier as an intermediary between FreshService and our separate 3rd party SMS platform to deliver service request notifications to agents based on pre-defined rules. Eventually FreshService deployed a native iOS app which obviated this need. However, we had since learned how easy it was to define Zaps to plug feature holes in various platforms or make disparate services talk to one another. Eventually we gave access to it to those outside of IT so that they could experiment on their own. Now the majority of our departments have at least some type of Zapier usage even if it's as basic as pushing timesheet status reminders.
- Comprehensive list of modern available apps.
- No knowledge of coding is required unless you are automating dev scripting.
- Cheap and scalable. Pay for the number of Zaps you use and adjust pricing if usage changes.
- There is always one obscure app that isn't in their native support list.
- No two way workflows/active synchronization. Some rule based automations require external services like IFTTT.
- No native iOS app.
April 10, 2021
Why Zapier Is Great
We use Zapier to automate tasks between apps that don’t have native integration. We use it to alert us about changes and additions to mailing lists. It alerts us when emails arrive from specific senders, to automate social media posting and reporting.
- Provide error alerts.
- Bridge incompatible apps can talk to one another.
- Webhooks
- Tracking errors
- Pricing
- UI
- More Microsoft integrations
April 09, 2021
Zapier- effective, but too costly for smaller businesses
We used Zapier as a lead notification system from our Facebook Ads source. Zapier would notify the sales team as leads came in from Facebook.
- Lead notification
- Lead organization
- Easy instructions
- Price
- More economical options for smaller businesses
- Notification when facebook ads disconnects from system
April 08, 2021
Great platform, Easy to Use
Zapier is used by our whole organization. It is used internally and it is also used by our partners to connect and extend functionality of our remote workforce platform.
- Extending Salesforce functionality
- Tying together several programs to create Shortcuts
- Allows us to import things from different sources and analyze them
- Expensive
April 07, 2021
Zapier has made our lives easier!
Zapier is connecting our Caspio Database with our email provider Mailchimp so that every time a new contact is added they are automatically added to our email. This has really made adding emails so much easier. It was difficult before using Zapier because it would not get done as efficiently. We also use it to take our Zoom webinars and add them to our Dropbox without having to do anything at all!
- It is an easy way to connect two third party accounts
- It is efficient
- It is so easy to connect and make Zaps
- Sometimes it is hard to understand how to do what they suggest but they did answer email questions
- There are just so many different ones to choose from that it's hard
April 02, 2021
Zapier FTW
We are currently using Zapier as part of our Marketing & Sales funnel for new clients. Zapier helps us to route leads from various sources into one Sales funnel and distribute to our team appropriately. In addition, Zapier has helped us to automate routing leads through the appropriate steps in our sales funnel, reducing the human analysis that's required on each lead.
- Powering business processes
- Customizing integrations
- Automating complicated workflows
- Pricing
- Collaboration
October 23, 2019
Definitely I recommend zapier
Zapier is an important tool to merge processes inside Kushki. We use different tools for different departments inside the organization and Zapier is the bridge to join and connect these tools. now Zapier is a decisive factor while we are choosing a tool if the tool does not have an integration with Zapier probably will not be selected. Zapier has been implemented in the operation team to automate a process like client affiliations catching the information throw forms, auto-filling documents and sending emails. Usually, automate this kind of task takes many hours of development but with Zapier just minutes. Probably if you have a process that involves some tools and areas could be automate using Zapier.
- The creation of workflows is really easy
- Connect tools inside zapier just require a login
- Whe you create a workflow get the input and output data, is very useful to map property the data
- Support Customers - Send notification to other areas, integrate differents service desks
- Operation Area - Pre-fill documents, send notifications, launch process in other tools
- Development - Connect monitoring systems and send notifications
September 18, 2019
A must-have tool for teams with a fragmented tech stack
We use Zapier to connect our various tools and softwares. From our own proprietary CRM, to our B2C email database to our B2B marketing automation platform, to event marketing software, our tech stack is fairly fragmented. Zapier is an amazing tool that connects them all and shared information. Mainly our marketing team uses Zapier.
- The number of integrations
- The ease of use
- Customer support
- Price
- Nothing. It's an amazing product
August 19, 2019
A great product for automating your daily tasks
Zapier is being used by the technology department to assist the whole organization. We use Zapier to automate our social media postings to Facebook, Twitter, LinkedIn, and others, and also to automate our RSS feeds and comment feeds to individual Slack channels, and to sync data across our marketing and sales platforms.
- Large library of apps: Zapier supports most major platforms and softwares.
- Zapier has a user-friendly design, especially for beginners.
- Helpful testing features: Zapier allows you to test all automations before going live.
- For active Zaps, their error messaging is not great. It would be helpful to have more data on why a zap has failed.
- When connecting accounts, I wish they would allow you to sign-in separately, instead of using the accounts you are currently signed in on in your browser.
- Accounts will occasionally disconnect for an unknown reason.